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Author - jack

Empathy. Equality. Unity. Love. We at Ski the East stand in solidarity today, and everyday, to condemn racism and oppression of people of color. This is a difficult topic, and one rarely brought up in winter mountain sports. It’s uncomfortable because we fear we may say the wrong thing or be labeled as disingenuous. So be it. Treating everyone with equality is not a subject up for debate. ⁠ ⁠ Our company is based out of one of the whitest states in the country selling gear to participants in a sport who are mostly white. So what experience or direct connection do we have to racism? Virtually none whatsoever. Except that, crucially, we are the beneficiaries of a culture that has made our success in business and our path through life vastly easier because of the color of our skin.⁠ ⁠ We are disgusted that people of color have been mistreated and killed by those meant to protect them. And, yes, we hurt for the business owners who have been affected by rioting in recent days but let us be empathetic to what has brought us to this point in the first place: people are dying because of the color of their skin… in 2020… in America. This is heartbreaking and angering. ⁠ ⁠ We don’t weigh in on current events often and we don’t plan on commenting on every horrible event that happens throughout the coming years, but you can expect us to be more vocal about certain issues going forward. There are real people behind this little brand and our small team of seven dedicated employees care deeply about doing business ethically and keeping the tough conversations going.⁠ ⁠ What can we do about racial injustice as a company and an industry? Education and joining those people and businesses who have spoken out is a beginning. Actions will speak louder though, and that will take time for us to work through. To start, today we will be donating $500 to the NAACP Legal Defense & Education Fund and we encourage you to take action and give as well. We hope their important work and a collective shift can pave the path towards a brighter future of equality.⁠ ⁠ Geoff & Rooster⁠ Co-Owners⁠ ⁠ Take action: Donate now to @naacp_ldf ⁠ Link in bio⁠
Raise your hand if during every heatwave, you miss those frigid mountain mornings 🙋‍♂️🥶⁠ 📷: @mainedroneimaging⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
So that's why the Roman numeral X means ⁠🔟 🏆⁠ ⛷: @adamstief⁠ 📷: @killingtonmountainschool⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
How much snow do you need to ski? 🙌🔥😤 ⛷'s: @karkoskier & @sawyercasson 📹: @ovdholmes #SkiTheEast #BornFromIce #KeepTheShredAlive
Under $20 ✔⁠ Hundreds of 5-star reviews ✔⁠ Locally designed graphics by fellow ski bums ✔⁠ Wicked soft fabric ✔⁠ Score 30% off ALL tees using code SUMMER30 and see for yourself what the hype is all about 👊⁠ Link In Bio ⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
Favorite mountain view to catch a sunset in The East? 🌅⁠ 📷: @userwiththatnamealreadyexists ⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
We're not ready to let go of the holiday weekend just yet so we extended our FREE headband deal through today 🇺🇸⁠ PLUS use code SUMMER30 to take 30% off ANY tee, hat, or drinkware item on the site 👍⁠ Link In Bio⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
We can hear the siiiizzzzzle of those burgers from here 🍔 While you're waiting for the perfect patty, check out this flamin' hot deal 🔥⁠ FREE Headband AND 30% off ALL Tees, Hats, & Drinkware 🇺🇸⁠ Link In Bio ⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive #HappyMemorialDay
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