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Coronavirus’ effect on the ski industry

3 months agoPaul3 min read

Dealing with your ski video footage?

April 15, 2015Paul2 min read

Ortovox Free Rider 16 at the Zugspitze

December 7, 2014Paul3 min read

Sizes for ski boots

November 18, 2014Paul2 min read

Skiing in Co. Down

April 8, 2013Paul1 min read

Skiing in Glencoe, Scotland

March 25, 2013Paul8 min read

Skiing in SkiWelt, from Cork via Munich

March 7, 2013Paul5 min read

Ski Amadé, Austria

February 12, 2013Paul3 min read

Lindsey Vonn crash this week

February 9, 2013Paul1 min read1 comment

Giro Combyn soft helmet

February 1, 2013Paul1 min read

National Skiing Styles

January 31, 2013Paul2 min read

Ski in Style for less this year

January 25, 2013Guest Post9 min read1 comment

Snow Day in Dublin

January 24, 2013Paul1 min read

Skiing then and now

January 22, 2013Paul2 min read

Fun in the snow

January 21, 2013Paul2 min read1 comment

The Alps are alive

January 21, 2013Paul3 min read

The ski season is here – video

January 14, 2013Paul2 min read1 comment

Powder of the week 10/12/2012

December 10, 2012Paul1 min read

Skiing near Bourg St Maurice, France

November 28, 2012Paul10 min read

Scandinavian Skiing

November 27, 2012Guest Post5 min read

Skiing near Salzburg airport

November 21, 2012Guest Post4 min read1 comment

Powder of the week 12/11/2012

November 12, 2012Paul1 min read

Tips from an Olympic skier

November 9, 2012Paul4 min read

Ireland to reach -20°C this winter with 2 months of snow

November 6, 2012Paul3 min read1 comment

Powder of the week 5/11/2012

November 5, 2012Paul1 min read

Worlds fastest snow cat

November 2, 2012Paul1 min read

Northface Boots – Ballard – review

October 30, 2012Paul2 min read1 comment

Chalet Là Bas – review

October 29, 2012Paul5 min read1 comment

Improvements for an intermediate skier

October 27, 2012Paul3 min read

Top locations for 2013 season

August 29, 2012jack4 min read

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Empathy. Equality. Unity. Love. We at Ski the East stand in solidarity today, and everyday, to condemn racism and oppression of people of color. This is a difficult topic, and one rarely brought up in winter mountain sports. It’s uncomfortable because we fear we may say the wrong thing or be labeled as disingenuous. So be it. Treating everyone with equality is not a subject up for debate. ⁠ ⁠ Our company is based out of one of the whitest states in the country selling gear to participants in a sport who are mostly white. So what experience or direct connection do we have to racism? Virtually none whatsoever. Except that, crucially, we are the beneficiaries of a culture that has made our success in business and our path through life vastly easier because of the color of our skin.⁠ ⁠ We are disgusted that people of color have been mistreated and killed by those meant to protect them. And, yes, we hurt for the business owners who have been affected by rioting in recent days but let us be empathetic to what has brought us to this point in the first place: people are dying because of the color of their skin… in 2020… in America. This is heartbreaking and angering. ⁠ ⁠ We don’t weigh in on current events often and we don’t plan on commenting on every horrible event that happens throughout the coming years, but you can expect us to be more vocal about certain issues going forward. There are real people behind this little brand and our small team of seven dedicated employees care deeply about doing business ethically and keeping the tough conversations going.⁠ ⁠ What can we do about racial injustice as a company and an industry? Education and joining those people and businesses who have spoken out is a beginning. Actions will speak louder though, and that will take time for us to work through. To start, today we will be donating $500 to the NAACP Legal Defense & Education Fund and we encourage you to take action and give as well. We hope their important work and a collective shift can pave the path towards a brighter future of equality.⁠ ⁠ Geoff & Rooster⁠ Co-Owners⁠ ⁠ Take action: Donate now to @naacp_ldf ⁠ Link in bio⁠
Raise your hand if during every heatwave, you miss those frigid mountain mornings 🙋‍♂️🥶⁠ 📷: @mainedroneimaging⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
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Favorite mountain view to catch a sunset in The East? 🌅⁠ 📷: @userwiththatnamealreadyexists ⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
We're not ready to let go of the holiday weekend just yet so we extended our FREE headband deal through today 🇺🇸⁠ PLUS use code SUMMER30 to take 30% off ANY tee, hat, or drinkware item on the site 👍⁠ Link In Bio⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive
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Always thinking colder thoughts...😎⁠ Stay cool in the heat with 30% off ANY tee using code SUMMER30 at checkout 👊⁠ Link In Bio⁠ 📷: @mountainlivingprophet23⁠ #SkiTheEast #BornFromIce #KeepTheShredAlive